Page Eight E

The Buzza Company of Minneapolis, previously The Buzza-Rheem Company, began to produce Christmas cards in 1909 with twenty-four designs. These cards have been refered to as 'poster like' when compared to other designs of that time. They were very original in design and color compared to others on the market. George Buzza, a commercial arist by trade, had a tough time at first selling his designs, but his perserverance paid off. After six years the line was fully accepted by the public. Buzza remained a pioneer in color useage, incorporating harmonies of color to the point of being considered daring. He also used a variety of papers and cardboards of unusual shades and texture.

Alfred Anderson and H.S Swartwood joined the company about 1915. The company began to make great strides, adding to its portfolio of designs by artist such as Lee Mero, Bernice Shaver, Janet Scott, and C.D. Van Gorder. George Buzza also realized that it was the sentiment that sells the card, and employed the works of the popular poet Edgar Guest. By surrounding himself with men and women of great talent, George Buzza was able to lead his company to much success and growth.

View examples of Buzza cards By Clicking Here

Index

Return to Page 8