History of Christmas Cards

Christmas Cards by the Decade
1960's

Page Thirteen

Themes of Peace and Love were used in the Christmas cards of the 1960's. Peace signs and Flower Children appear on cards from this decade. The first moon landing was depicted on a Christmas card. Cards in the 60s still used gold foil, glitter, embossing, flocking, and other sophisticated production techniques. And they came in many shapes and sizes. Elongated shapes were quite common. Cards still used gold foil, glitter, embossing, flocking, and other sophisticated production techniques. The card illustrated above is sprinkled with silver glitter, giving it texture and the impression of snowfall.

In 1967 American Greetings introduced "Holly Hobbie", a sweet little girl , reminiscent of simpler days. Named after the artist who created her, "Hollie Hobbie" captured the fancy of millions with her peaceful, patchwork Americana style. Consumer response to "Holly Hobbie" was overwhelming. With the introduction of Holly Hobbie, American Greetings began a movemnet into character licensing, which would become a phenomenon in the industry. Also, it was in 1961 that American Greetings began to use the rose as part of its corporate identity.

In 1965, co-founder Ed Trumble purchased full ownership of Leanin' Tree after Bob Lorenz was lost to cancer. The company has since been run as a family business with Mr. Trumble active in product development while his four children manage the day-to-day business.

Greeting card companies began to expand and diversify. 1967 saw Rust Craft (UK) move from its limited space in Cardigan Lane Leeds to its present facility in Mill Street East Dewsbury. This new 130,000 headquarters building houses its manufacturing, distribution and administration facilities. In 1968 Carlton Cards expanded from greeting card production to gift wrap, packaging, and ribbon manufacturing. By 1969 Carlton had to relocate to its newly built facility in Brampton, Ontario to accommodate the growing business demands. Workers needed more space to process seasonal order filling and Christmas box card manufacturing.

View 1960's Gallery 1 BY CLICKING HERE

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